Simon "Thor" Damborg is a former competitive CrossFit athlete, small business consultant, and the owner of Raincity Athletics and the Functional Fitness League in Vancouver, Canada. In this episode, which isn't your typical TFF conversation, Simon opens up about the challenges of building his businesses, dating in a culture of toxic masculinity, his "privileged guilt," the pain, isolation and shame of creating a “macho” personal brand, and how to make room for failure as an entrepreneur.