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The Failure Factor

Where entrepreneurs get real about their stories and turn failures into lessons for success.   Hosted by Megan Bruneau, The Failure Factor explores the journey of business owners, entrepreneurs and thought leaders who have faced significant challenges, persevered through adversity, and emerged triumphant providing listeners with insights to navigate their own entrepreneurial paths   There's a myth out there that failure is career-ending and that success is achieved without any bumps in the road. In reality, it's surviving rock bottom what gives entrepreneurs the experience, confidence and edge that ultimately causes them to thrive.   Packed with actionable insights, vulnerability, and inspiration, each episode aims to help you navigate your own challenges and grow stronger through adversity.
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RXBAR Co-Founder Peter Rahal on Turning Dyslexia Into Opportunity, Why Product Trumps Marketing, and the $600M Exit That Defied Expectations 0
May 21, 2025

Join us for an unflinchingly honest conversation with Peter Rahal, founder of RXBAR (sold to Kellogg's for $600M) and David Protein. Once labeled "disabled" by the school system, Peter reveals how his dyslexia fueled his contrarian mindset, relentless hustle, and ability to spot market gaps others missed. Learn how childhood humiliation became his rocket fuel, why he refuses to celebrate wins, and how his "anti-authority" approach built two category-defining brands.

This episode is for entrepreneurs, neurodivergent thinkers, and anyone who’s been told they don’t fit the mold.

Key Takeaways and Topics:

  • Peter Rahal's background in the food industry and how this influenced his entrepreneurial journey.
  • The idea for RX Bar emerged from a gap in the market for paleo-friendly protein bars.
  • Early partnerships can significantly impact the success of a startup.
  • Scaling production requires understanding supply chains and manufacturing processes.
  • Product market fit is crucial for the success of any consumer product.
  • Rebranding helped RX Bar reach a broader audience and clarify the product's value proposition.
  • Rahal's childhood experiences shaped his resilience and contrarian nature.
  • The importance of teamwork and aligned values in partnerships cannot be overstated.
  • His success in business came from organic growth and word-of-mouth marketing.
  • Be very, very efficient with your time.
  • Seek criticism, seek feedback.
  • The positive feedback loop of being doing something you're good at is motivating.
  • Your 20s are the time to go all in and take risks.

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com

Follow Peter and his ventures:

His Ig: https://www.instagram.com/peterrahal 
David Protein: https://www.instagram.com/davidprotein 

Follow Megan
Ig: https://www.instagram.com/meganjbruneau/
In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

Themes: RX Bar, entrepreneurship, protein bars, startup culture, product market fit, rebranding, personal growth, childhood experiences, resilience, business challenges, David Protein, dyslexia, work ethic, fatherhood, humility, business lessons, nutrition, leadership

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