Monique Rodriguez, Founder & CEO of Mielle Organics, shares how a hobby in her kitchen became a global haircare brand and the highest exit of any Black woman in history.
After the devastating loss of her son, Monique turned to social media and haircare as an outlet for grief. What began as sharing homemade recipes online evolved into a business built on real connection that took over the natural hair space. Within months of launching, she left her nursing career. Within five years, she faced a $2M financial hole that nearly cost her everything.
In this conversation, Monique opens up about betting on herself before she felt ready, building without mentors, mismanaging early capital, walking away from a 40% investment deal, and ultimately securing the right partner. Her story is a grounded look at what it really takes to scale through pain, risk, faith, and battle-tested business lessons.
Key Takeaways and Topics
Turning personal grief into creative purpose
Links
The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com
Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com
Follow Monique
Instagram: https://www.instagram.com/exquisitemo
Follow Mielle
https://www.instagram.com/mielleorganics
https://mielleorganics.com/
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Instagram: https://www.instagram.com/meganjbruneau/
LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc
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Brianna Bitton was calling out of work because of her period, and lying about why. Doctors told her to "deal with it." So she and her brother Bobby maxed out every credit card they had to create the first PMS gummy vitamin. Two years and 20+ manufacturer rejections later, they launched FLO. Now O Positiv does nine figures in annual revenue; sits in Target, Walmart, and CVS; and is approaching a rumored billion-dollar valuation.
In this episode, they discuss the COVID-era product that tanked, fighting Meta to say the word "vagina," the most telling question they ask when hiring, and why slow and steady (while bootstrapping) won the race.
Key Takeaways and Topics
Turning debilitating PMS into a viable business idea
Two years of failed R&D and what it taught them about perseverance
Bootstrapping with credit cards and managing financial risk
Why an immunity product failed and the lesson that reshaped the company
Building a women’s health category through education
Getting banned from Meta ads and changing the policy
Product efficacy vs. trend-driven growth
Choosing profitability and control over constant fundraising
The top question they ask when hiring
Why retention matters more than hype
Links
The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com
Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com
Follow O Positiv
Instagram: https://www.instagram.com/opositiv
Tiktok: https://www.tiktok.com/@opositiv
https://opositiv.com
Follow Megan
Instagram: https://www.instagram.com/meganjbruneau/
LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc
Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com