The Failure Factor Episode 34: Blueprint Cleanse founders Zoe Sakoutis and Erica Huss on believing in your "absurd" idea and creating a category

Erica Huss and Zoe Sakoutis are largely responsible for the success of the cold-pressed juice industry. But on their bootstrapped five-year journey to a $26m sale, they encountered repeated challenges and feedback that their idea could "never work." In this episode, they share how they persevered, plus what they learned from their failed venture, and how it led to the new f&b trend they're capitalizing on now.