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The Failure Factor

Where entrepreneurs get real about their stories and turn failures into lessons for success.   Hosted by Megan Bruneau, The Failure Factor explores the journey of business owners, entrepreneurs and thought leaders who have faced significant challenges, persevered through adversity, and emerged triumphant providing listeners with insights to navigate their own entrepreneurial paths   There's a myth out there that failure is career-ending and that success is achieved without any bumps in the road. In reality, it's surviving rock bottom what gives entrepreneurs the experience, confidence and edge that ultimately causes them to thrive.   Packed with actionable insights, vulnerability, and inspiration, each episode aims to help you navigate your own challenges and grow stronger through adversity.
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Feb 11, 2026

Monique Rodriguez, Founder & CEO of Mielle Organics, shares how a hobby in her kitchen became a global haircare brand and the highest exit of any Black woman in history.

After the devastating loss of her son, Monique turned to social media and haircare as an outlet for grief. What began as sharing homemade recipes online evolved into a business built on real connection that took over the natural hair space. Within months of launching, she left her nursing career. Within five years, she faced a $2M financial hole that nearly cost her everything.

In this conversation, Monique opens up about betting on herself before she felt ready, building without mentors, mismanaging early capital, walking away from a 40% investment deal, and ultimately securing the right partner. Her story is a grounded look at what it really takes to scale through pain, risk, faith, and battle-tested business lessons.

 

Key Takeaways and Topics

  • Turning personal grief into creative purpose

  • Building community before building product

  • Leaving nursing to go all in on a kitchen hobby

  • $300K in year one with no business background
  • Skipping the playbook and trusting her gut

  • Bootstrapping for six years before raising capital

  • The $2M accounting mistake that almost ended everything

  • Walking away from a 40% equity deal

  • Finding the right investor (and why it's like dating)
  • The P&G acquisition and the backlash that followed

  • Why she reframes "selling out" as building Black wealth

 

Links

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com  

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com   

Follow Monique
Instagram: https://www.instagram.com/exquisitemo 

Follow Mielle
https://www.instagram.com/mielleorganics 
https://mielleorganics.com/ 

Follow Megan
Instagram: https://www.instagram.com/meganjbruneau/
LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com  

Jan 28, 2026

Brianna Bitton was calling out of work because of her period, and lying about why. Doctors told her to "deal with it." So she and her brother Bobby maxed out every credit card they had to create the first PMS gummy vitamin. Two years and 20+ manufacturer rejections later, they launched FLO. Now O Positiv does nine figures in annual revenue; sits in Target, Walmart, and CVS; and is approaching a rumored billion-dollar valuation. 

In this episode, they discuss the COVID-era product that tanked, fighting Meta to say the word "vagina," the most telling question they ask when hiring, and why slow and steady (while bootstrapping) won the race. 

Key Takeaways and Topics

  • Turning debilitating PMS into a viable business idea

  • Two years of failed R&D and what it taught them about perseverance

  • Bootstrapping with credit cards and managing financial risk

  • Why an immunity product failed and the lesson that reshaped the company

  • Building a women’s health category through education

  • Getting banned from Meta ads and changing the policy

  • Product efficacy vs. trend-driven growth

  • Choosing profitability and control over constant fundraising

  • The top question they ask when hiring 

  • Why retention matters more than hype

 

Links

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com  

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com   

Follow O Positiv

Instagram: https://www.instagram.com/opositiv
Tiktok: https://www.tiktok.com/@opositiv 
https://opositiv.com

Follow Megan
Instagram: https://www.instagram.com/meganjbruneau/
LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com  

 

Dec 17, 2025

Mari Llewellyn, co-founder of Bloom Nutrition, joins The Failure Factor to share the unpolished story behind building a wellness brand that grew from $5 fitness PDFs into a multi-category company selling nationwide at Target, Walmart, and beyond.

Mari didn’t set out to be an entrepreneur. After hitting a personal rock bottom in college, she rebuilt her confidence through fitness, consistency, and keeping small promises to herself. That personal transformation sparked an online community—one built on vulnerability, free value, and trust—long before Bloom ever existed.

In this conversation, Mari reflects on the scrappy early days of selling digital products through Instagram DMs, launching supplements without outside capital, learning publicly, and navigating the pressure of being both founder and face of the brand. She also opens up about missteps, including products she chose to walk away from, scaling beyond her personal identity, and what it’s been like to run a fast-growing company while going through IVF and redefining her priorities.

This episode is a grounded look at building something meaningful without waiting to feel “ready.”

 

Key Takeaways and Topics

  • Rebuilding confidence after personal rock bottom

  • Turning free content into sustainable business models

  • Why she started with digital products, not physical ones

  • Learning entrepreneurship without formal training

  • The risks of being both founder and brand

  • Starting before things feel “perfect”

  • When to listen to feedback—and when to pivot

  • Owning product mistakes publicly

  • Scaling beyond a personal brand

  • Navigating IVF while leading a company

  • Letting seasons of life reshape leadership

  • Why trust compounds faster than hype

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com  

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com   

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com  

Follow Mari Llewellyn:
Instagram: https://www.instagram.com/marillewellyn 

Bloom Nutrition:
Instagram: https://www.instagram.com/bloomsupps 

Hosted by Megan Bruneau:
Instagram: https://www.instagram.com/meganjbruneau/
LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Dec 3, 2025

Branch Basics Co-Founder Allison Evans shares the story behind one of today's fastest-growing human-safe cleaning brands—serving 240,000+ households and generating $50M annually.

What began as Allison’s search for answers to debilitating chronic pain in college became the blueprint for a mission-driven company rooted in integrity and transparency. But at the height of early success—$2M in revenue, nine employees, and a passionate customer base—Allison and her co-founders made an unthinkable call: shutting the company down after discovering they couldn’t verify a key ingredient in their hero product.

In this conversation, Allison walks through the shame, backlash, and financial fallout of that decision—while pregnant—along with the 18-month rebuild that followed. From becoming accidental chemists to restoring customer trust to scaling into 600+ Target stores, her story is a case study in resilience and values-driven leadership.

It's the founder dilemma no one talks about: when doing the right thing means risking everything.

 

Key Takeaways and Topics

  • The chronic health crisis that sparked Allison’s mission toward toxin-free living

  • The early growth of Branch Basics—and the ingredient controversy that halted it

  • Navigating public criticism, refunds, layoffs, and an IRS audit simultaneously

  • Rebuilding from scratch: 100+ reformulation attempts and finding the right partners

  • How transparency, community, and mission made a comeback possible

  • The mindset shift required to lead through shame, uncertainty, and pregnancy

  • The role of content and education in driving long-term customer loyalty

  • Lessons on partnership, boundaries, and sustainable founder capacity

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com 

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com  

Branch Basics: https://branchbasics.com
Branch Basics Instagram: https://www.instagram.com/branchbasics

Megan on Instagram: https://www.instagram.com/meganjbruneau 
Megan on LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc 

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com 

Nov 19, 2025

Jack Savage, Founder & CEO of Everyday Dose, built a 400,000-subscriber functional coffee brand from his dad's garage—but not before spending years as "the dumb kid" who needed extra time on tests, wore a suit on planes hoping to meet someone important, and cycled through ADHD medications that left him with facial tics and shame.

In this conversation, Jack opens up about the scarcity mindset he inherited from watching his father's business collapse, the $500K investment deal that fell through at the last second (leaving him in tears), and why discovering he had the CYP1A2 gene—which makes 50% of us caffeine-sensitive—changed everything about how he formulated Everyday Dose.

He also gets real about the unglamorous parts of scaling: living in his dad's garage at 33, battling a massive counterfeit crisis that cost the company customers and reputation, getting rejected by VCs who made him question his worth, and learning that friendships (even in business) have to be earned, not assumed.

Through it all, Jack kept returning to one framework: Dharma. Are you good at it? Are you passionate about it? Are you making an impact? Does it make you money? This conversation is about finding that alignment—and what happens when you finally do.

Key Takeaways & Topics

  • Jack’s early experiences with ADHD, shame, and overcompensating through ambition
  • Why taste and clinical dosing became Everyday Dose’s differentiator
  • Building supply chain and formulation knowledge from scratch
  • Moving into his dad’s garage and bootstrapping the first version of the brand
  • VC rejection, self-worth, and learning to scale without outside validation
  • The emotional toll and operational cost of battling large-scale counterfeit products
  • How Jack defines dharma and why alignment is a founder’s most reliable compass
  • Retention as a strategy: treating existing customers better than new ones
  • Why "you can do anything, but you can't do everything"
  • His weekly retro practice with 35 team members: what's going well, what's not, what needs to change
  • The hidden gene that affects 50% of us and why Jack built a coffee specifically for slow caffeine metabolizers

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com 

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com  

Everyday Dose on Instagram: https://www.instagram.com/everydaydose 
Everyday Dose: https://www.everydaydose.com

Megan on Instagram: https://www.instagram.com/meganjbruneau 
Megan on LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc 

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com 

Nov 5, 2025

Jewel went from a busking teenager living in her car to selling 30 million records worldwide—then walked away at the peak of her fame. While the world saw success, she was navigating panic attacks, trauma, and agorophobia. She realized she had broken a promise to herself made years earlier: to become a “happy, whole human—not a human full of holes.”

In this conversation, Jewel reveals how she built a career on her own terms—even when those terms seemed irrational to the industry—and how she continues to redesign her life today with the same commitment to peace over profit. She shares spiritual lessons she learned while growing up in rural Alaska, why she believes we should look at anxiety like we do food poisoning, and the opportunity for "breaking down" she's looking forward to next. 

Today, through her Inspiring Children Foundation and the Not Alone Challenge, she’s helping others do the same by providing mental health tools for people who don’t have access to therapy, privilege, or a safety net.

Entrepreneurs will recognize familiar terrain here: risk, self-doubt, scaling what works, walking away when it doesn’t, and the personal evolution required to build anything that lasts.

Key Takeaways & Topics

  • Leaving an abusive home at 15 and choosing agency over circumstance

  • Turning down a $1M record deal to prioritize long-term well-being

  • Why fame triggered old wounds and how she restructured her career around values

  • The concept of “emotional inheritance” and rewiring harmful programming

  • Anxiety as an ally: using discomfort as a decision-making barometer

  • Making happiness measurable and non-negotiable as a founder

  • How to walk away or redesign when your dream stops working

  • The Inspiring Children Foundation and Not Alone Challenge: democratizing mental-health tools

  • Creative reinvention at 51: shifting into art and entrepreneurship again

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com 

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com  

Jewel on Instagram: https://www.instagram.com/jewel
Not Alone Challenge: https://notalonechallenge.org

Megan on Instagram: https://www.instagram.com/meganjbruneau 
Megan on LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc 

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com 

Oct 29, 2025

Courtney Claghorn, Founder and President of SUGARED + BRONZED shares how she transformed a $1,000 side hustle into a 40-location beauty brand spanning seven states. What began as a solution to her frustration with overpriced spray tans is now a brand on track to do $50M in ARR in 2025.

In this conversation, Courtney opens up about bootstrapping for nearly a decade, the hard lesson of hiring the wrong “experts” after raising capital, and the series of personal crises that forced her to shift her focus from hustle to ROI. She shares what it’s really like to rebuild a company’s culture from the inside out and how learning to trust her gut over polished resumes became her biggest leadership advantage.

Now 15 years in, Courtney reflects on balancing motherhood and entrepreneurship, trading cortisol for breathwork, and redefining success on her own terms.

Key Takeaways and Topics

- How SUGARED + BRONZED started with $1,000 and a portable spray-tan machine
- Bootstrapping to profitability during a recession
- Why intuition often beats “expert advice”
- The painful lessons of hiring for prestige over humility
- Rebuilding company culture after leadership missteps
- Surviving pandemic shutdowns and rebuilding stronger
- Finding balance and presence after burnout
- Breathwork and spirituality as tools for leadership clarity
- How Courtney approaches growth, hiring, and decision-making today
- The ROI of creating a joyful, values-driven workplace

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com 

Follow

SUGARED + BRONZED:
https://www.sugaredandbronzed.com
https://www.instagram.com/sugaredandbronzed/


Courtney:
https://www.instagram.com/courtneyclaghorn


Megan:
IG: https://www.instagram.com/meganjbruneau
LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

Oct 15, 2025

Dave Asprey—serial entrepreneur, bestselling author, and Bulletproof founder—went from making $6M by 26 to losing it all two years later. By 30, a health crash (testosterone lower than his mom’s, multiple diagnoses) pushed him to spend millions hacking his biology. He ultimately built Bulletproof to $140M in annual revenue—then was removed from the board in what he calls a calculated coup that cost him hundreds of millions. Now, as CEO of Upgrade Labs, he’s focused on making elite biohacking accessible.

This conversation goes well beyond cold plunges and butter coffee. Dave maps the decisions he wishes he’d made sooner: firing the $28M mistake, spotting narcissists quickly, and sorting win-win from win-lose people before they poison their business' culture. We explore how birth trauma shows up in leadership, why empathy drains while compassion sustains, and how to step out of the victim–perpetrator–savior triangle. He shares hiring guardrails (the “first-wiggle” rule, real reference checks, the 60-day policy) and therapeutic/energetic tools founders can use immediately.

If you’re building through chaos—navigating toxic team members, your own triggers, or both—you’ll leave with concrete ways to protect your company, your energy, and your judgment.

 

Key Takeaways and Topics

  • The $28M lesson: recognize the “first wiggle” and act right away

  • Four categories of people (win-win to win-lose) and who to hire

  • Red flags: instant “best friend” chemistry, envy tells, and trauma bonds

  • How to reference-check and background diligence

  • Empathy vs. compassion: boundaries that protect teams and CEOs

  • Business drama patterns and how leaders step out of them

  • Forgiveness as a nervous-system reset; going no-contact with manipulators

  • Energy as a leadership edge: willpower and decision quality

  • Daily levers: intermittent fasting and nighttime darkness

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com 

 

Follow Dave
Site: https://daveasprey.com/
IG: https://www.instagram.com/dave.asprey/ 
Linkedin: https://www.linkedin.com/in/asprey/ 

Follow Megan
IG: https://www.instagram.com/meganjbruneau
LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

Oct 1, 2025

Daryl-Ann Denner, Co-Founder and CEO of nuuds, turned a personal frustration—why is the perfect T-shirt so hard to find?—into a nine-figure clothing brand that sold 50,000 units in its first seven minutes. What started as a blog and Instagram account turned into a company built on real body fittings, transparency, and loyalty from a super-engaged community.

In this episode, Daryl-Ann shares how she navigated postpartum anxiety while building a business, why she bets on herself instead of outside investors, and how a failed distribution partnership almost derailed nuuds' early momentum. 

 

Key Takeaways and Topics

  • How blogging in her 20s laid the foundation for launching NUUDS

  • Leaving pre-med behind and embracing unexpected pivots

  • Postpartum anxiety, therapy, and medication—and how it impacted her leadership

  • Why she believes confidence is a “trained muscle”

  • The decision to bootstrap nuuds and risk everything on the first production run

  • Launch day chaos: near-website failure, selling out in seven minutes, and the emotional aftermath

  • The failure of a flashy distribution partnership and what it taught her about integrity

  • Why she rejects “perfect fit models” and builds clothing around real women’s insecurities

  • The role of community trust and transparency in scaling to nine figures

  • Her mantra, “do it afraid,” and what it means in practice

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com 

 

Follow NUUDS
🌐 https://www.nuuds.com/ 
📱 IG: https://www.instagram.com/nuuds 

Follow Daryl-Ann
📱 IG: https://www.instagram.com/darylanndenner 
🔗 LinkedIn: https://www.linkedin.com/in/darylanndenner 

Follow Megan
📱 IG: https://www.instagram.com/meganjbruneau
🔗 LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

Jul 16, 2025

Alina Roytberg and Lev Glazman, co-founders of Fresh, built one of the first modern skincare brands rooted in natural ingredients, sensorial experience, and emotional connection—long before “clean beauty” became a trend. In this episode, they share how they turned a personal frustration with conventional products into a business that caught the attention of Barneys, Sephora, and eventually LVMH.

We talk about the $10,000 gamble that launched their first store, the soap that flew off shelves without any marketing, and the costly mistake of chasing too many opportunities at once. They also open up about what it was really like being acquired by a luxury giant, maintaining creative control, and why clarity, discipline, and customer trust are still their guiding principles.

This is a conversation about growth with intention, learning through missteps, and staying connected to the original spark that started it all.

While our last episode officially wrapped Season 5, we couldn’t resist sharing this bonus conversation before we take a short break. We'll be back next season—one more story of risk, resilience, and the long game of building something meaningful.

Key Takeaways and Topics:

  • The emotional and sensory philosophy behind Fresh’s product development
  • Why their soaps sold out at Barneys within days—and what they did next
  • The failed attempt to launch a subbrand (Index) at Bergdorf and the costly lesson in diluted focus
  • Building a brand through education and storytelling—before the internet
  • The early days of clean beauty and why they focused on what’s in the product
  • How LVMH acquired Fresh while allowing the founders to retain autonomy and creative control\
  • Navigating acquisition and learning how to lead within a global conglomerate

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com

 

Follow Fresh 

Fresh IG: https://www.instagram.com/freshbeauty

Website: https://www.fresh.com/  

 

Follow Megan

Ig: https://www.instagram.com/meganjbruneau/

In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com 

Jul 2, 2025

Robbie Bent is the co-founder of Othership—a multi-million dollar wellness movement centered around sauna, breathwork, cold plunge, and emotional connection. After a devastating startup failure left him broke and struggling with addiction, what began as backyard ice bath experiments during COVID evolved into one of the most innovative wellness concepts today. In this raw conversation, Robbie shares how his darkest moments led to discovering somatic practices that not only saved his life but inspired a business helping thousands heal together.

Robbie and Megan explore why traditional therapy often falls short, how Othership became a "Trojan Horse" for emotional processing, and why the real transformation happens not in the sauna or ice bath—but in the vulnerable sharing that follows. Beyond the emotional insights, Robbie gets tactical about scaling brick-and-mortar businesses, dealing with copycats, founder mode versus delegation, and the profound loneliness of building something meaningful while trying to be a present father and husband.

This conversation reveals why the future of wellness isn't about optimizing alone; it's about witnessing each other's humanity—and healing in community.

Topics & Takeaways

  • What Othership is and why it’s more than sauna and ice baths

  • The emotional regulation crisis and the new wave of wellness

  • How hot/cold contrast therapy is a Trojan horse for emotional healing

  • The science behind breathwork, group sharing, and co-regulation

  • Why Robbie believes emotional health is “where fitness was in 2009”

  • The story behind Othership’s founders and their radically intentional space design

  • Building emotional safety in a luxury-meets-humility environment

  • From addiction and startup failure to healing and service

  • How Robbie overcame shame, scarcity, and perfectionism

  • The power of vulnerability and the healing force of group connection

  • What makes Othership polarizing—and why that’s the point

  • Cult-like brand love, social wellness, and the death of shame

  • How Robbie manages competition, fear, and founder pressure

  • Why success is about how deeply you impact someone, not how many

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com 

 

Follow Othership
🌐 https://www.othership.us
📱 IG: https://www.instagram.com/othership/ 

Follow Robbie
📱 IG: http://instagram.com/robbiebent/ 
🔗 LinkedIn: https://www.linkedin.com/in/robbiebent/ 

Follow Megan
📱 IG: https://www.instagram.com/meganjbruneau
🔗 LinkedIn: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

 

Themes: entrepreneurship, emotional wellness, nervous system regulation, addiction recovery, startup failure, breathwork, cold plunge, sauna therapy, somatic healing, emotional health, mental health, loneliness epidemic, founder vulnerability, spirituality, conscious leadership, startup resilience, community building, trauma healing, modern rituals, behavioral change, boutique wellness, sharing circles, healing shame 

Jun 18, 2025

Sasha Plavsic, Founder of ILIA Beauty, the clean cosmetics brand known for redefining performance makeup, opens up about what it took to build a $100M business from a garage and a $25,000 line of credit.

In this raw and vulnerable conversation, Sasha shares how a deeply personal quest to heal her skin led to the creation of ILIA, a brand that went on to help define the "clean beauty" category alongside industry giants like Sephora. But behind the brand’s success story lies an untold reality of burnout, identity loss, and a literal health collapse that forced her to reckon with the cost of carrying it all.

From almost closing ILIA’s doors to hiring a CEO and eventually selling a majority stake to the Courtin-Clarins family, Sasha walks us through the most defining and difficult moments of her journey. 

Whether you’re bootstrapping your first venture or navigating scale, Sasha’s story is a powerful reminder that success should never come at the cost of your health or your joy.

 

Key Takeaways and Topics:

  • How Sasha built ILIA Beauty from a garage with no outside funding for the first 7 years

  • The personal skin struggles that led her to question conventional beauty products

  • Why she rejected the “all natural” label and pioneered a hybrid formulation model

  • Early setbacks, including being told labs couldn’t make the products she envisioned

  • The pivotal moment she considered shutting ILIA down—and what saved it

  • The decision to hire a CEO and why it was the best move for the brand and her health

  • How ILIA scaled from $5M to $100M, eventually catching the eye of the Courtin-Clarins family

  • The physical collapse that forced Sasha to finally slow down—her kidneys started shutting down

  • How hustle culture and perfectionism nearly cost her life, and what she’s doing differently now

  • The guilt and double standards faced by working mothers and women founders

  • How Sasha protects her energy today: boundaries, executive coaching, and saying “no”

  • Her advice to founders: trust your gut, delegate what drains you, and stop trying to do it all

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com 

 

Follow ILIA Beauty

Ig: https://www.instagram.com/iliabeauty 

Follow Sasha

Ig: https://www.instagram.com/sashaplavsic 

Follow Megan

Ig: https://www.instagram.com/meganjbruneau
In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

 

Themes: entrepreneurship, clean beauty, burnout, founder health, motherhood, bootstrapping, female founders, exit strategy, scaling a startup, sustainable success, executive coaching, mental health, delegating, work-life balance, hustle culture, investor-free growth, ILIA Beauty, women in leadership, resilience, skin care innovation, founder vulnerability

Jun 4, 2025

Olivia Landau, Co-Founder and CEO of The Clear Cut—the largest digitally native natural diamond jewelry company in the United States—shares how a side hustle selling engagement rings through Instagram DMs transformed into a company that's hitting $100M in revenue.

Despite being dismissed by venture capitalists and warned by her family not to become an entrepreneur, Olivia Landau chose to bet on herself. Alongside her then-boyfriend (now husband and co-founder), Kyle, she took a leap of faith, walking away from the safe path and rejecting startup “best practices” that didn’t feel aligned.

Instead of following the noise, she doubled down on what felt right: human connection, deep education, craftsmanship, and building slow and intentionally. Her voice is a powerful reminder of what can happen when you block out the noise, trust your gut, and build your way—even when everyone says you’re doing it wrong.

 

Key Takeaways and Topics:

  • How The Clear Cut started as an educational blog and Instagram side hustle

  • Olivia’s generational roots in the diamond industry and how that shaped her approach

  • The myths around lab-grown vs. natural diamonds—and why she refuses to sell lab-created stones

  • Fundraising rejection: Why no VCs would invest and how they raised $700K from angels and customers instead

  • The Clear Cut’s breakthrough moment during the pandemic and how their custom-built tech scaled the business

  • Why “unscalable” things are worth doing first

  • The emotional toll and impostor syndrome that come with fundraising and startup leadership

  • How Olivia navigates being a new mom, co-founder, and CEO

  • Debunking ethical misconceptions about natural diamonds—and why the real story matters

  • Why having a personal brand and showing your face on social media can be a competitive advantage

  • Her advice to aspiring founders: Don’t wait for perfection, just take the first step

 

Disclaimer:

Olivia shares her view that natural diamonds can be more ethical than lab-grown alternatives. This is a nuanced topic; what is “ethical” depends on your values. Natural diamonds may support economies like Botswana’s, while lab-grown stones produced with renewable energy may appeal to those prioritizing environmental impact.

Some stats shared from memory have been clarified:

  • Diamonds make up 25–30% of Botswana’s GDP, not 80% as mentioned (that figure refers to exports).

  • Diamond revenues fund free primary education, subsidized secondary education, and universal healthcare in Botswana.

  • While “stipends” aren’t standard, the government provides scholarships and financial support to students and select groups.

We’ve included these clarifications to support informed decision-making.

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor, and host of The Failure Factor. For more info, visit https://meganbruneau.com

Follow Olivia and The Clear Cut

Her Ig: https://www.instagram.com/olivialandau 
The Clear Cut: https://www.instagram.com/theclearcut 

Follow Megan
Ig: https://www.instagram.com/meganjbruneau/
In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

Themes: entrepreneurship, diamond industry, The Clear Cut, venture capital, scaling a startup, personalized luxury, ethical sourcing, tech, jewelry, women founder, e-commerce, working with a partner, motherhood, impostor syndrome, custom jewelry, resilience, lab-grown diamonds, natural diamonds, storytelling, brand building

May 21, 2025

Join us for an unflinchingly honest conversation with Peter Rahal, founder of RXBAR (sold to Kellogg's for $600M) and David Protein. Once labeled "disabled" by the school system, Peter reveals how his dyslexia fueled his contrarian mindset, relentless hustle, and ability to spot market gaps others missed. Learn how childhood humiliation became his rocket fuel, why he refuses to celebrate wins, and how his "anti-authority" approach built two category-defining brands.

This episode is for entrepreneurs, neurodivergent thinkers, and anyone who’s been told they don’t fit the mold.

Key Takeaways and Topics:

  • Peter Rahal's background in the food industry and how this influenced his entrepreneurial journey.
  • The idea for RX Bar emerged from a gap in the market for paleo-friendly protein bars.
  • Early partnerships can significantly impact the success of a startup.
  • Scaling production requires understanding supply chains and manufacturing processes.
  • Product market fit is crucial for the success of any consumer product.
  • Rebranding helped RX Bar reach a broader audience and clarify the product's value proposition.
  • Rahal's childhood experiences shaped his resilience and contrarian nature.
  • The importance of teamwork and aligned values in partnerships cannot be overstated.
  • His success in business came from organic growth and word-of-mouth marketing.
  • Be very, very efficient with your time.
  • Seek criticism, seek feedback.
  • The positive feedback loop of being doing something you're good at is motivating.
  • Your 20s are the time to go all in and take risks.

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com

Follow Peter and his ventures:

His Ig: https://www.instagram.com/peterrahal 
David Protein: https://www.instagram.com/davidprotein 

Follow Megan
Ig: https://www.instagram.com/meganjbruneau/
In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

Themes: RX Bar, entrepreneurship, protein bars, startup culture, product market fit, rebranding, personal growth, childhood experiences, resilience, business challenges, David Protein, dyslexia, work ethic, fatherhood, humility, business lessons, nutrition, leadership

May 7, 2025

Gara Post—serial entrepreneur, franchise mogul, and self-proclaimed “hyper-emotional” leader—joins Megan Bruneau to unpack the realities of building The Now Massage and Bowie Barker. From her early days as a jewelry designer to franchising during a pandemic, Gara reveals how she balances perfectionism with scalability, why she leans into therapy, and the painful lessons she learned from business partnerships gone wrong.

Key Takeaways and Topics:

  • Gara's journey in the corporate world before transitioning to entrepreneurship.
  • Her jewelry design venture while working as an executive assistant.
  • How the support from her husband was crucial in her entrepreneurial journey.
  • The Now, born out of a need for affordable luxury wellness experiences.
  • How Gara's family life influenced her business decisions and priorities.
  • The Now has grown to 77 locations and continues to expand.
  • Authenticity and passion are key to successful business ventures. 
  • Franchising can be risky but offers opportunities for growth.
  • Challenges often present opportunities for innovation.
  • Quality control is essential in maintaining brand integrity.
  • Emotional intelligence is crucial for effective leadership.
  • How therapy has played a significant role in her personal and professional growth.
  • Flexibility within a framework is key to managing a franchise.
  • Empathy and compassion enhance leadership effectiveness.
  • Understanding trauma can improve interpersonal relationships in business.
  • Partnership dynamics can significantly impact business success.
  • Hard conversations are essential in business.
  • Compartmentalization is crucial for personal and professional balance.
  • Integrity and authenticity are vital in navigating challenges.
  • Surround yourself with supportive and honest people.
  • Recognizing triggers can help manage emotional responses.
  • It's important to take risks and move forward.
  • Learning from past mistakes is key to growth.
  • Finding passion and purpose drives success.

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com

Follow Gara and her ventures:

Ig: https://www.instagram.com/garadanielle
The Now: https://www.instagram.com/thenowmassage
Bowie Barker: https://www.instagram.com/bowiebarkerbath

Follow Megan
Ig: https://www.instagram.com/meganjbruneau/
In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

Themes: entrepreneurship, wellness, business growth, investment, self-care, personal journey, franchising, business expansion, COVID challenges, emotional intelligence, leadership, therapy, quality control, wellness industry, partnership dynamics, business challenges, co-founding, communication, integrity, entrepreneurship, 

Apr 23, 2025

Scott Harrison is the founder and CEO of charity: water, a nonprofit that has funded over 171,000 projects to bring clean, safe, drinkable water to more than 20 million people across 29 countries.

Unfulfilled from a decade of living the fast-paced extravagance of a nightclub promoter, he decided to seek a more purposeful life. He parted toward West Africa to serve as a volunteer in a hospital, where he witnessed first hand the devastating impacts of dirty water on the health and lives of people in developing countries. Join us as we unravel Scott’s journey –how this experience began a profound transformation so he turned his life around and built an organization dedicated to providing drinking water to millions around the world.

We discuss the challenges faced in this transition, the global water crisis, the role of women in water collection, and the importance of education and sanitation. Scott also reflects on his childhood experiences and the pivotal moments that led him to seek true happiness beyond material success.

Scott is the author of the New York Times bestselling book "Thirst" and has been recognized in Fortune Magazine’s 40 under 40 list, the Forbes Magazine Impact 30 list, and in Fast Company's 100 Most Creative People in Business issue.

Listen to the story that will challenge you to think differently about giving and inspire you to create meaningful change in the world.

Key Takeaways and Topics:

  • Scott Harrison’s transitioning from nightclub promoter to philanthropist.
  • Charity Water's vision was to provide clean water to every person in the world.
  • 703 million people currently drink contaminated water.
  • 80% of those without water live in rural areas.
  • Women and girls bear the burden of water collection.
  • Lack of water and sanitation leads to girls dropping out of school.
  • Scott's childhood shaped his caregiving role and independence.
  • A moment of clarity led Scott to seek fulfillment beyond wealth.
  • True happiness is found in purpose, not material possessions.
  • The pivotal moment that led to a desire to serve others.
  • Scott’s experiences in Liberia highlighted the dire need for clean water.
  • Sharing stories helped build awareness and engagement.
  • Art exhibitions became a means to raise funds for humanitarian efforts.
  • Scott’s vision to reimagine charity with creativity and transparency.
  • Promoting the right cause is crucial for impact.
  • Visual storytelling can evoke stronger emotional responses.
  • A clear solution to a problem can drive donations.
  • Creating a business model that ensures transparency builds trust.
  • Emotional experiences can motivate people to take action.
  • The 100% model attracted donors who wanted to see direct impact.
  • Financial crises can lead to innovative solutions and growth.
  • Learning from failures is essential for organizational improvement.
  • Effective risk management is key in charity work.
  • Building strong relationships with donors can lead to long-term support.
  • Failures can lead to significant growth and learning.
  • Radical transparency is essential for restoring trust.
  • The subscription model significantly increased revenue.
  • Personal fulfillment often outweighs financial gain.
  • Integrity is the most important value in leadership.
  • Perseverance is key during challenging times.

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com

Learn more about Charity: Water: https://www.charitywater.org
Sponsor a water project: https://www.charitywater.org/donate
Buy the book: https://www.charitywater.org/thirst
Ig: https://www.instagram.com/charitywater
In: https://www.linkedin.com/company/charity-water

Follow Scott
Ig: https://www.instagram.com/scottharrison
In: https://www.linkedin.com/in/scottharrison1

Follow Megan
Ig: https://www.instagram.com/meganjbruneau/
In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

Themes: Charity Water, Scott Harrison, clean water, global philanthropy, water crisis, women empowerment, education, sanitation, personal journey, faith, personal growth, humanitarian work, clean water, charity, transformation, service, awareness, community, mission, charity, fundraising, storytelling, business model, emotional impact, nonprofit, marketing, visual communication, donor engagement, innovation, entrepreneurship, integrity, failure, purpose.

 

Apr 9, 2025

Alexandra Zatarain is the co-founder and VP of Brand and Marketing of Eight Sleep, the world's first sleep fitness company. With accolades like being named to Forbes 30 Under 30 and Inc’s 100 female founders lists, Alexandra is the marketing genius that helped put Eight Sleep on the map. 

Starting Eight Sleep with minimal marketing experience, she managed to redefine their product category through a long process of trial and error. Alexandra shares her thoughts about the importance of feedback, effective communication, humility, and long-term planning while emphasizing the need to embrace challenges, learn from failures, and maintain a growth mindset.

Listen to her insights on navigating the complexities of entrepreneurship and innovation, particularly in the tech space.

 

Key takeaways:

  • The journey of entrepreneurship is often messy and filled with failures.
  • Understanding customer needs is crucial for product development.
  • Feedback from early users can guide product improvements.
  • Positioning is critical for startup success.
  • Growth comes from learning through challenges and failures.
  • Embracing feedback as a learning opportunity can lead to growth.
  • Humility is a key trait for effective leadership.
  • Scaling a business introduces new complexities and challenges.
  • Long-term planning is necessary for sustainable growth.
  • Feedback should be immediate and constructive, not just negative.
  • Assuming good intentions helps in receiving feedback positively.
  • Continuous learning is vital in entrepreneurship.
  • Building a supportive community can alleviate the fear of failure.

 

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com 

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com

 

Learn more about Eight Sleep: https://www.eightsleep.com
Ig: https://www.instagram.com/eightsleep
In: https://www.linkedin.com/company/eight--


Follow Alexandra
Ig: https://www.instagram.com/alexzatarainj
In: https://www.linkedin.com/in/alexandrazatarain


Follow Megan 
Ig: https://www.instagram.com/meganjbruneau
In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc 

 

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com 

Themes: entrepreneurship, sleep technology, Eight Sleep, failure, innovation, marketing, crowdfunding, product development, difficult conversations, leadership, entrepreneurship, feedback, leadership, scaling, business growth, humility, team dynamics

Mar 26, 2025

After more than a year of silence, Megan Bruneau returns with the Failure Factor to share a deeply personal episode about navigating one of the most challenging years of her life. In this raw and insightful conversation, Megan shares her journey through profound grief, major life transitions, and the lessons she discovered along the way. 

In this episode, she opens up about how the sudden loss of her mother transformed her understanding of grief, both as a therapist and as a daughter, and how emotional avoidance only compounds our suffering.

Episode highlights:

  • Why compassion likely isn't what you think
  • How understanding the evolutionary purpose of emotions changes everything
  • Tools for processing emotional discomfort
  • Megan's experience of death anxiety
  • The connection Megan felt with her mom before she died
  • A parable to returns to during times of struggle

 

Whether you're navigating grief, major life changes, or simply feeling stuck, this one’s for you. Megan's story provides compassionate guidance, actionable wisdom, and the reassurance that you're not alone.

The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com

Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com

Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com

 

Follow Megan 

Ig: https://www.instagram.com/meganjbruneau
In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc

Themes: grief, compassion, emotional avoidance, emotional health, lessons, authenticity, therapy, ACT, resilience, personal growth, family dynamics, community

 

Dec 27, 2023

Naveen Jain is a serial entrepreneur and self-made billionaire whose latest venture, Viome, is revolutionizing personalized health and longevity. Jain rose to success as the founder and CEO of InfoSpace, previously one of the largest internet companies in the Northwest, and has since inspired millions to go after their most audacious goals as the founder of Moon Express – the only company permitted to harvest resources from the moon. In this episode, he shares his story of going from being an immigrant with five dollars in his pocket – to having a worth of 6 billion dollars and living on a private island. Listen in to hear how he thinks technology has democratized entrepreneurship; and why he believes passion, naivete, and viewing entrepreneurship as "research" is the secret to persevering through a goal that's "so big, people think you're crazy."

Aug 15, 2023

Carly Stein Kremer is the founder of Beekeeper’s Naturals, a collection of natural remedies and immune support products she developed after years of living with a chronically suppressed immune system. She was recognized on the 2019 Forbes 30 Under 30 list and has raised nearly 20 million dollars to date. In this episode, she tells the story of how she left Goldman Sachs to pursue her dream of developing a line of bee propolis-based products. Listen in to hear her advice for staying confident when taking a risk, convincing the person across the table of the upside, modeling healthy emotional expression at work, and the importance of celebrating wins. 

May 24, 2023

Payton Nyquvest is the founder and CEO of Numinus, a mental health company at the forefront of the psychedelic-assisted therapy movement. He's raised over $80 million for the startup, which currently offers psychedelic-assisted therapy, traditional talk therapy, and practitioner training--and conducts research trials. In this episode, Payton shares with Megan how psychedelics saved his life and the challenges of marketing and scaling while maintaining clinical ethics and integrity. 

May 16, 2023
Hayley Williams--who you might know as the lead singer of Paramore--and her longtime stylist Brian O'Connor are a best-friend duo and the cofounders of Good Dye Young. They're unapologetically making creative self-expression more accessible through the brand's bold hair color products and social justice mission. In this episode, they share with Megan how being outcasted inspired Good Dye Young, the challenges of being first-time founders, the hiring mistake that almost cost them the company, and how they manage their mental health today. 
 
Dec 5, 2022

Serial entrepreneur Tara Simich launched Mermade Hair's hero product, the Mermade Waver, right before the pandemic hit. The brand became an overnight success, blowing up on Instagram to the point at which she and her team couldn't keep up with supply. The supply chain issues were wildly exacerbated by the pandemic, and she was soon faced with unhappy customers calling the product a sham – which, given the main marketing platform was Instagram, threatened to bring down the brand. Listen in to hear how Tara managed the stress of the supply issues and trolling customers, how she mitigates "mom guilt," and the growth mindset she brings to entrepreneurship that's been at the root of her success. 

Aug 23, 2022

Nicci Levy is the founder and CEO of Alchemy 43, a DryBar-meets-Botox-and-fillers concept transforming the experience of cosmetic injectables. In this episode, she shares the story behind Alchemy43; how she and her team almost had to close their doors because they ran out of money; and the empowering wisdom for taking risks and persevering through challenges that she learned along the way.  

May 2, 2022
Chris Pan is the founder of MyIntent.org, which has gained a cult following from its intention-personalized necklaces and bracelets. In this episode, the former McKinsey consultant and early Facebook employee shares: how a dark time in his life led to MyIntent.org, how he navigated the depression of isolation and his business screeching to a halt during the pandemic, and why every entrepreneur should sing. 
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